It was by taking a sustainable approach to business that a real opportunity for growth made itself clear to Ailis during the COVID-19 pandemic. Potts Candles, then based in Derby, took the initiative and began offering a refill service for candle jars and pots all over the UK. It was this timely decision and a quality product that led to a rapid increase in sales in 2021.
Now, Pott is on track to turnover £1m in 2022, in just their second year of business. On being mentioned in Forbes, Ailis said:
"I started candle making during the pandemic as a form of escapism (my version of banana bread!). I grew frustrated at the number of empty candle jars I had lying around and wondered why refillable candle jars were not more prominent. I decided to pursue my hobby and see where it would take me.
Since launching Pott the main focus has been on a sustainable refill model, handmade products and supporting local artisans."